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2x4 + Prada SS'14 Fashion Show (video)
Posted by Gala
September 19, 2013
via Prada

For Prada's Spring/Summer 14 Women's fashion show titled, In the heart of the Multitude, we worked closely with Prada to commission muralists Miles "El Mac" Gregor, Mesa, Gabriel Specter, and Stinkfish, and illustrators Jeanne Detallante and Pierre Mornet, to engage themes of femininity, representation, power, and multiplicity on the walls of the Via Fogazzaro show space in Milan.

The concept originated from an interest in the political wall art from Mexican muralists combined with our on-going exploration into large-scale wall installations at the Prada Broadway epicenter and other sites worldwide. Working closely with Prada we conducted a global research and commissioned six artists and illustrators, known for their distinctive style, color sensibility and approach to figurative representation, to work directly in the show space. The walls were reshaped to maximize the structural variation and provide multiple planes on which the artists could realize their visions.

The muralists set to work in the Milan show space in a cloud of aerosol, paint and turpentine. The overall space took shape slowly as each one claimed a wall and got to work. The grey undercoating was replaced by fantastically rendered and colored portraits as they each interpreted the broad themes in their own manner. As the work was gradually realized, the dynamic juxtaposition of style and technique was revealed.

"The fascinating aspect of this project was not only identifying and working with each individual," says 2x4 founder Michael Rock, "but imagining the work of all six together in conversation. In many ways this project contradicts the prevailing cultural condition where everyone is somewhere else, connecting through social media, emailing files, and talking by Skype. By insisting on real paintings instead of digital reproductions, Miuccia Prada is fostering the creative energy that can only happen when everyone is physically working together in one space. It's a fundamentally different experience."

About the Artists

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Miles "El Mac" Gregor lives and works in Los Angeles. Born in 1980, Mac was inspired at a young age by Caravaggio, Vermeer, and Klimt, graffiti and photorealism, and Chicano & Mexican culture. In 1999 he began to paint portraits of his friends and anonymous Mexican laborers throughout the American Southwest as well as large technicolor aerosol interpretations of old European master paintings. In 2003 the Groeninge Museum commissioned El Mac to interpret Flemish Primitive paintings from its museum's collection through his murals. He has been commissioned to paint murals across the US and around the world and has exhibited internationally at Art Basel Miami; MARCO, Monterrey; Fifty24SF Gallery, San Francisco; Joshua Liner Gallery, NYC; and the Havana Biennial.



Stinkfish

Stinkfish was born in Mexico City and currently lives and works in Bogota, Colombia. Recognized internationally for his large, colorful murals, Stinkfish works from photographs of local people that he takes at the street and later turns into stencils that will form part of the finished work mixed with freehand style. His work can be seen in Colombia, Mexico, Peru, Ecuador, Chile, Bolivia, Guatemala, Spain, Germany, UK, France, Holland, Austria and Nepal.



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Gabriel Specter is a Brooklyn-based artist recognized for taking an anthropological approach to his work. His paintings and sculptures contextualize the urban mundane and marginalized aspects of our population, and document the changing present by looking to the past. Specter is known for site-specific installations that revitalize forgotten places. Having created public artworks in cities like Tokyo, London, Paris, Mexico City and St. Petersburg, his style and commitment are recognized worldwide.



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Jeanne Detallante has developed a highly personal and instantly recognizable style over the years, which is equally dazzling and grotesque. Exploring archetypes of myths, fairy-tales and high-end fashion magazines, Detallante creates unsettling and fascinating dream worlds. Her work has been commissioned by Shiseido, MTV, W Hotels, Cointreau, and Sony Japan and appeared editorially in Nowness, The New Yorker, The New York Times, Vogue (UK, Brazil, Japan, Paris, Italy), Blend, Fantastic Man, L'Officiel, Le Fooding, and Citizen K.



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Pierre Mornet lives and works in Paris. Born in 1972, he studied graphic design and presented his first exhibition in 1994. Focusing on illustration, Pierre has published four children's books and designed many book covers. His work regularly appears in press and advertising, and is regularly exhibited in art galleries, with a forthcoming solo exhibition in 2014. Since 2009, Pierre has also been the poster designer for the Lille Opera House. He is the author and illustrator of a new children's book "L'anniversaire" to be published in October by Autrement.



Mesa Prada Fashion Show

Mesa began his career as an urban artist painting graffiti in his hometown of El Puerto de Santa Maria, Spain. After graduating from Santa Isabel de Ungria Fine Arts University in Seville, he has been commissioned to paint murals throughout Spain, Athens, Berlin, Paris, Italy and Africa. He is dedicated to painting and has participated in various exhibitions in Paris, Berlin and Seville.