2x4 + Prada + Dover Street Market

This week Prada unveiled their new retail space at Dover Street Market New York, the cutting-edge concept store by Rei Kawakubo. We designed a custom wallpaper derived from their SS’ 14 Fashion Show, “In the Heart of the Multitude,” to envelop the space and provide a backdrop for their exclusive collection displayed on hand painted mannequins by the street artist, Gabriel Specter.

Via Dover Street Market

Prada Dover Street Market

Prada Dover Street Market

Prada Dover Street Market

Prada Dover Street Market

Photography by Ricky Zehavi