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2x4 + Fondazione Prada + OMA (article)
Posted by 2x4
May 7, 2015

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Photograph by Brigitte Lacombe


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The new home for Fondazione Prada by OMA Rem Koolhaas will be unveiled in Milan on May 9, 2015. Founded in 1993 by Miuccia Prada and Patrizio Bertelli, the Fondazione has long supported multi-disciplinary collaboration between the arts, architecture, and culture through myriad exhibitions, publications and events. The new 19,000 m2 complex with over 11,000 m2 of exhibition space, combined with the continued activity in Ca’ Corner della Regina in Venice, will mark a new era for the institution.

Fondazione Prada
Architecture by OMA. Signage by 2x4. Photo by Bas Princen. Courtesy Fondazione Prada.


Fondazione Prada
Architecture by OMA. Photo Bas Princen. Courtesy Fondazione Prada.


We worked in close collaboration with Miuccia Prada and the Fondazione Prada team to develop a flexible brand identity platform that links the foundation's diverse activities across locations and programs. Every visitor touchpoint has been rigorously considered: print communications, website, digital and physical signage, advertising, and all museum collateral from stationery to on–line ticketing.

Fondazione Prada
Logotype


Fondazione Prada
Exterior neon signage and advertising


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Exterior neon signage




Fondazione Prada
Interior Wayfinding


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Custom Tombini with map


Fondazione Prada Digital Signage
Cinema Digital Signage


Fondazione Prada Digital Signage
Admissions Desk Digital Signage and Tombini


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Website Redesign


In addition, the opening will highlight two major related exhibitions: Serial Classic on-site in Milan and Portable Classic at Ca' Corner in Venice. These shows investigate themes of seriality and scale in the Imperial Roman era and the Renaissance. Working closely with curator Salvatore Settis, the exhibition's curatorial team, and OMA, we developed the exhibition branding, information design, collateral materials and Serial/Portable Classic, a 400–page book edited by Settis.

Serial Classic
Serial Classic Identity


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Entrance timeline


Fondazione Prada
Exhibition view of Serial Classic, co-curated by Salvatore Settis and Anna Anguissola.


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Detail of vinyl caption


Portable Classic
Portable Classic Identity


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Entrance Signage


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Entrance timeline


Fondazione Prada Portable Classic Venice Art Biennale Designboom 02
Exhibition view of Portable Classic. Photo by Attilio Maranzano. Courtesy Fondazione Prada