Los Angeles County Museum of Art

LACMA is a museum of extreme scale and diversity, encyclopedic collection and eclectic architecture. The graphic identity -- the result of collaboration with artist and LA native John Baldessari -- serves as a coherent thread that runs throughout. The design system including logo, custom typeface and extensive publication program, provides a highly structured and consistent brand identity for one of the world's largest and most diverse museums.

Execution

Custom Typeface
Design System
Print Literature
Advertising Concept
Website Concept