We were selected by the AIGA/NY to submit a video for October's Midnight Moment, the largest coordinated effort to display synchronized content on billboards and newspaper kiosks every night in Times Square. Our submission Eye Test, presents a visionary workout tape: An animation inspired by the abstract patterns and optical illusions utilized in eye exams, broadcast test patterns, color blindness tests and other objective measures of visual metrics.

Execution

Stills from Eye Test