For the 2013 Holiday season, Printemps and Prada teamed up to create "Noël, Joyeuse Obsession," a Christmas spectacle for the luxury department store located in the heart of Paris. We designed a collage depicting the decorated Prada woman in full holiday regalia filtered through a surreal and pop lens. Windows, walls, and even the floor of Printemps' main atrium were completely transformed to create the ultimate winter wonderland.

Execution