“PennDesign is an inventive place of learning where the many fields of architecture, planning, preservation, landscape and the fine arts come together on shared ground.” — About PennDesign

We were approached by the University of Pennsylvania School of Design — familiarly, PennDesign — with a unique challenge: create a school website that expresses a unified brand, while allowing each of their six major programs of study to speak with its own voice. Our solution provides each program with a dedicated portion of the site and a distinctive typographic style. This diversity of visual styles is unified through stacks that appear on shared pages of the site. The stacks articulate the school’s commitment to bringing together diverse fields of research, while providing an engaging browsing experience for prospective students and other website visitors.

Visit the PennDesign Website

Execution

The PennDesign homepage features a series of interactive stacks of content.
Each program presents content in a discrete section of the site, with a distinctive typographic approach.