Matthew Malin and Andrew Goetz came to us with a plan to create a modern, unisex brand for their personal care line that referenced the visual language of the apothecary. The branding follows the product—clean, efficient, unisex, universal, contemporary, and personal. The design uses a simple, distinctive, elegant typographic system to tie all products together; a color system organizes by product and into separate lines for face, body and hair. The packaging uses typography as a color field: when stacked together in a display, they form a larger, unified, changing field of color, each bottle a pixel in the composition. The project included the design of the product bottles and packaging, as well as print collateral, advertising, retail packaging, website, branding throughout the store locations, in-store window displays, and seasonal pop up stores.

Execution

Logotype and Typographic System
Packaging System
In-Store Display and Environmental Graphics
Pop-up Storefront, London
Window Graphics
Shopping Bags
Product Literature
Website