The opening of the new Fondazione Prada Headquarters in Milan highlighted two major related exhibitions: Serial Classic on-site in Milan and Portable Classic at Ca' Corner in Venice. These shows investigate themes of seriality and scale in the Imperial Roman era and the Renaissance. Working closely with curator Salvatore Settis, the exhibition's curatorial team, and OMA, we developed the exhibition branding, information design, collateral materials and Serial/Portable Classic, a 400–page book edited by Settis.

Execution

Serial Classic Identity
Kassel Apollo. Exhibition view of ‘Serial Classic’, co-curated by Salvatore Settis and Anna Anguissola. Fondazione Prada Milano, 2015. Photo Attilio Maranzano. Courtesy Fondazione Prada.
Serial Classic Timeline
Exhibition view of 'Serial Classic', co-curated by Salvatore Settis and Anna Anguissola. Fondazione Prada Milano, 2015. Photo Attilio Maranzano. Courtesy Fondazione Prada.
The Discobolus, Exhibition view of ‘Serial Classic’, co-curated by Salvatore Settis and Anna Anguissola. Fondazione Prada Milano, 2015. Photo Attilio Maranzano, Courtesy Fondazione Prada
The Amelung athlete. Exhibition view of ‘Serial Classic’, co-curated by Salvatore Settis and Anna Anguissola. Fondazione Prada Milano, 2015. Photo Attilio Maranzano. Courtesy Fondazione Prada.
Crouching Venus. Exhibition view of ‘Serial Classic’, co-curated by Salvatore Settis and Anna Anguissola. Fondazione Prada Milano, 2015. Photo Attilio Maranzano. Courtesy Fondazione Prada.
The Pouring Satyrs. Exhibition view of 'Serial Classic', co-curated by Salvatore Settis and Anna Anguissola. Fondazione Prada Milano, 2015. Photo Attilio Maranzano. Courtesy Fondazione Prada.
The Crouching Venus. Exhibition view of 'Serial Classic', co-curated by Salvatore Settis and Anna Anguissola. Fondazione Prada Milano, 2015. Photo Attilio Maranzano. Courtesy Fondazione Prada.
Portable Classic Identity
Photo Attilio Maranzano. Courtesy Fondazione Prada.
Portable Classic Timeline
Exhibition view of 'Portable Classic' Section: 'Scale: the Farnese Hercules' Fondazione Prada Venezia, 2015. Photo Attilio Maranzano. Courtesy Fondazione Prada
Exhibition view of 'Portable Classic', Section: 'Vestibule. A people of statues' Fondazione Prada Venezia, 2015. Photo Attilio Maranzano. Courtesy Fondazione Prada.
Exhibition view of 'Portable Classic' Section: 'Emulation: Renaissance and the antique' Fondazione Prada Venezia, 2015. Photo Attilio Maranzano. Courtesy Fondazione Prada.
Exhibition view of 'Portable Classic' Section: 'Size: small masterpieces from the classical world' Fondazione Prada Venezia, 2015. Photo Attilio Maranzano. Courtesy Fondazione Prada.
Exhibition view of 'Portable Classic', co-curated by Salvatore Settis and Davide Gasparotto Section: 'Collectors: antiquities at home' Fondazione Prada Venezia, 2015. Photo Attilio Maranzano. Courtesy Fondazione Prada