2x4 Beijing designed the Spring/Summer '15 Nike Women Greater China Media Summit. The one-day event was hosted in the Shanghai Sculpture Space, which we transformed into a "House of Women" through the articulation of several distinct spaces, each designed with a unique identity. Included were The Innovation House, The Air-Max House, The Sacai House, Li Na's House for Pro tennis player Li Na, and Allyson's House for sprinter Allyson Felix. In the main Innovation House we wrapped the showroom in color illuminated barrisol to create a dramatic atmosphere in which to display nine complete Nike Women looks. Li Na and Allyson Felix joined the event to serve as hosts in their houses and to communicate with the media and encourage women to move more, and move better.

Execution

Custom shoe display

Process