OMA's concept for Cornell's Milstein Hall was to build a connective structure within the four existing buildings that make up the College of Architecture, Art, and Planning. This unified complex not only had to blend in with Cornell's historic Arts Quad, but also redefine the entry for the northern end of the campus.
We worked to integrate the signage program into surfaces throughout the project. A custom typeface to be used at large scale was cut into the facade of Milstein Hall. Letters were routed out of the striated marble, so they could be read at a far distance while blending into the environment. Way finding and donor signage was sandblasted directly onto concrete floors, allowing for a fully integral system.