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The Hyundai Motorstudio Moscow incorporated a multi-channel approach across print, digital, and architecture for an immersive and contextual Hyundai experience. Interactive features included an immersive journey, an interactive timeline and various digital displays and signage. The immersive journey simulated drives from around the world. When activated, the visitor could change their location on a large screen in front of them using an iPad stationed in the car. On the second floor, an interactive timeline that featured a scrubbing interface allowed guests to access an immense amount of information quickly. A video wall display and digital exterior signage unite the standalone interactive features to further immerse audiences as they make their way through the complex architectural setting.