Originally one museum that became three distinct institutions, the art museums at Harvard were recently consolidated back into a new building. This physical change provides a rare opportunity for a conceptual shift, and the chance to create a new, all-encompassing institutional name and design system. The balancing act is to unify the different entities and acknowledge their heritage, while developing a new institutional entity, with its own energy and accessibility. Our logo and design system accommodate multiple naming conditions, and incorporate all aspects of the museum's communications program. The result: a simple solution that builds on the ubiquity and equity of the institution, and a graphic system with the clarity, range, and visual acumen to represent the expansive depth of the University's collections, facilities and programming.

Execution

Logotype and System
Print Literature and Collateral
Print Literature
Website