In 2016, Prada introduced their first essential fragrances, L'Homme and La Femme Prada. Created to aromatically evoke the archetypal Prada Man and Woman, respectively, the pair juxtapose traditionally masculine and feminine notes to create unexpected harmonies.

2x4 was responsible for the fragrances' bottle design, visual identity, packaging, and launch campaign. Our design interrogates gender and duality: half-cylinder bottles combine to form a circular whole, an affirmation of shared identity that transcends male or female. For the launch event in Milan, we developed an immersive video environment comprised of two overlapping rooms, one dedicated to each fragrance.

Execution

Event entrance