New York Public Library 53rd St.

Extruded building ID at entrance
In 2016, the New York Public Library opened its 53rd Street branch​, which was designed by TEN Arquitectos. 2x4 ​created the building's visual identity to welcome visitors from the street and play with the relationship between the library and its neighboring highrises.

A giant logo wall, painted on a perforated metal wall, greets visitors upon entry, and our system of wayfinding signage contrasts two-dimensional, screen printed text with extruded block type. Downstairs, a playful supergraphic in the children's room depicts a New York skyline built out of letters.

Execution

Logo wall above grand staircase
Wayfinding signage
Supergraphic in children's room