In 2003, the Dia Art Foundation opened Dia:Beacon, a 300,000 sq ft museum to house its renowned permanent collection of major works of art from the 1960s to the present. We were commissioned to create a logo system that could unify all branches of their organization and a series of materials for their new spaces. We developed a design system for their printed materials as well as retail packaging, advertising, and collateral for the opening of the Dia:Beacon space. Responding to the clean and spare qualities of the spaces, we also developed environmental graphics and signage system using simple materials including wood, glass, concrete, and silkscreen.

Execution

Logotype
Environmental Design and Signage
Product Design
Print Literature