Part of Dallas's AT&T Performing Arts Center, the Margot and Bill Winspear Opera House by Foster + Partners is a 21st century reinterpretation of the traditional horseshoe shaped opera house. We worked closely with the architects to design a signage and wayfinding system that is integral to the architectural palette of the building, most notably the 66 foot long curved balustrade of illuminated letters that forms the central corridor of the Opera House. The letters are made up of LED screens set behind the balustrade, becoming embedded in the form itself.

Execution

Large scale digital signage