Nike Livestrong 15 Year Anniversary

To help commemorate the 15 year anniversary of Livestrong, we developed a graphic identity and exhibition design for Nike's headquarters in Beaverton, Oregon. The foundation, founded by Lance Armstrong in 1997, was established to help fight cancer and has become a key player in the cancer awareness movement. Celebrating Nike's commitment to the Foundation, the branding and environmental signage incorporates text from the Livestrong manifesto and was displayed throughout the Nike campus. Our exhibition design is a circular timeline that shows the development of the Foundation alongside artifacts from photos and articles to Lance Armstrong's first bike.

Execution

Modular Logo