Nike Sportwear amplifies sport by merging it with culture. For their Fall and Holiday 2010 retail presence, Nike wanted to pay tribute to the mavericks of sport/running whose spirit connected and defined them, those who are "More Than" their athletic achievements, from DJs, to performers to bowling champions.

To transform "More than" from a concept into reality, we created the overall identity for the campaign, including a logo and multiple lock ups, taglines and copy writing, an overall graphic language which we translated into a Nike brand guidelines package to be used by Nike worldwide. We produced all brand elements for the accompanying advertising campaign as well as retail in-store executions including in-store graphics and custom store fixtures for flagship Nike stores around the globe.

Execution

Campaign lock-up
Campaign poster
Campaign poster
Retail window concept
Retail display
Retail display
Fixture design
Execution at Niketown NY
Execution at Niketown NY
Execution at Nike Mercer NY