Built over the course of fifty years, Raymond and Patsy Nasher's internationally recognized collection of modern and contemporary sculpture was long intended to be shared with the city of Dallas. In 2000, Ray Nasher commissioned Renzo Piano and landscape architect Peter Walker to design a sculpture center and garden, laying the foundation for the Arts District in downtown Dallas.

Our branding and environmental design was inspired by the distinctive pattern from the ceiling grid designed by Piano for natural light to permeate the galleries. The logo icon reinterpreted the graphic pattern of the ceiling grid into a series of concentric circles formed into the letterform "N". The print, advertising, and retail applications extend the system through strong use of color, photography, and clean typography. This sensibility extends to the environment in the comprehensive signage system we developed, as well as the design of materials in the retail store and cafe.

Execution

Logo and Logotype
Print Literature

Environmental design and Signage
Information system
Exhibition Graphics
Art label
Concept drawing for custom exit sign
Final sign type as produced by Interloop Architects