To celebrate their 175th anniversary, Tiffany & Co. wanted to share their legacy in an exhibition of archival jewelry to travel throughout China. 2x4 was asked to design the architecture, exhibition, and technology experiences for the exhibition. Defined by glass and transparency, the exhibition was a glass Pavilion encasing at its center the iconic Tiffany Blue Box.

Within the Pavilion jewelry and archival materials were displayed in custom casework. A pair of distinctive touch screen tables allowed visitors to explore the history of Tiffany & Co. through a unique 3D timeline. To fully immerse visitors in the brilliance of Tiffany diamonds, six Magic Mirrors allowed visitors to virtually try on rare archival jewelry, photograph themselves wearing these pieces and share their photographs via email or the Chinese social network Weibo.

In displaying iconic objects alongside experiential content, the exhibition design evokes a larger narrative that distinguishes Tiffany & Co. through 175 years of legacy and craftsmanship and extends to contemporary design.

Execution

The Pavilion is a glass cube featuring the Tiffany's iconic blue box at it's center.
A specialized film application on the glass by Lumisty is transparent when viewed head on and appears clouded when viewed from an angle. The result is a constantly shifting effect that responds to one's movement around the Pavilion.
Custom-designed casework and content displays were arranged by theme.
At the Pavilion's center is a digital gallery with six "Magic Mirror" interactive screens that allow visitors to see iconic Tiffany & Co. jewelry, and try pieces on virtually.
Visitors can photograph themselves and share with friends via email or the Chinese social network Weibo.
An interactive timeline "Ribbon" of Tiffany and Co.'s history was featured on large touchscreens embedded in custom tables.
An interactive timeline "Ribbon" of Tiffany and Co.'s history was featured on large touchscreens embedded in custom tables.
The Pavilion's structure is designed to be dis-assembled and re-assembled as the exhibition travels to multiple locations throughout Shanghai.

Process

Architectural Diagrams  
 
Ribbon wireframe
Schematic overview of Magic Mirror functionality