As part of the design for the opening of Prada's Los Angeles store, 2x4 designed a series of interactive models who appeared on the glass walls of the space throughout the day.

Inspired by the store's themes of celebrity culture and narcissism, the 3D models were rendered entirely of the current days headlines. The forms were continuously updated with celebrity news forming an "event garment" in real time.

Execution

Video animation
Invitation