Novartis is transforming a former industrial complex in Basel into a campus and global headquarters of innovation, knowledge, and social encounter. To be completed in 2030, this ambitious master planning project integrates world-class buildings (Tadao Ando, Frank Gehry, SANAA), landscapes (Gunther Vogt, Peter Walker) and artworks (Richard Serra, Sigmar Polke, Laurie Anderson, El Anatusi) into one workspace city for more than 10,000 employees.

To share this experience with the global community and reflect Novartis's culture of intellectual creativity, we conceptualized and designed the user experience and interface for an online campus tour. Visitors explore the emerging spaces through a series of interactive panoramas (shot by Iwan Baan) overlaid with content including maps, slideshows and videos.

Execution

Introductory screen for the campus virtual tour
Outdoor panorama with related content tray and mini campus map
Indoor panorama with building map
Slideshow overlay
Video overlay
Campus map
Library of available content