Michael Rock
Founding Partner and Creative Director
Michael Rock is a founding partner and creative director of 2x4, Professor of Design at the Yale School of Art, Professor (Adjunct) at the Columbia University Graduate School of Architecture, and a Visiting Professor in Architecture at Harvard. At 2x4, he leads a wide range of projects, both cultural and commercial, for Nike, Prada, Miu Miu, Kanye West, Target, Hyundai and many others. Previously he was a fellow at the Jan Van Eyck Akademie in Maastricht, The Netherlands, and a contributing editor and graphic design journalist at I.D. Magazine in New York and Eye in London. His writing on design has appeared in publications worldwide and he is currently a contributor to the New York Times T Magazine. He holds an A.B. in Humanities (Literature) from Union College and an M.F.A from the Rhode Island School of Design. He is the recipient of the 1999/2000 Rome Prize in Design from the American Academy in Rome and currently serves on the board of the Academy.His critically acclaimed collection of essays and projects, "Multiple Signatures," was published by Rizzoli International in Spring of 2013.
Susan Sellers
Founding Partner and Creative Director
Susan Sellers is a founding partner and creative director of 2x4 and Senior Design Critic at Yale School of Art. At 2x4, she leads a wide range of strategy and design projects in the cultural, commercial and urban sectors, from large-scale brand identity and experience programs to brand environments and exhibitions. Her clients include Nike, Tiffany & Co., Prada, Arper, the Guggenheim, Lincoln Center, the Isabella Stewart Gardner Museum, and many others. From 2013 to 2016, she was Head of Design at The Metropolitan Museum of Art, where she directed design initiatives from brand identity and visitor experience to exhibition and permanent gallery installation. The Museum's rebranding, the opening of the historic Marcel Breuer building on Madison Avenue and 75th Street, The Met Breuer, as well as recent exhibitions, "Charles James: Beyond Fashion" and "Manus X Machina: Design in the Age of Technology" were implemented under her creative direction. She has taught and lectured widely and has been a visiting critic at Rhode Island School of Design, Columbia Graduate School of Architecture, Planning and Preservation, SCI-ARC and the Scuola Politecnica di Design in Milan. Susan holds a B.F.A. in Graphic Design from the Rhode Island School of Design and an M.A. in American Studies from Yale University.
Georgianna Stout
Founding Partner and Creative Director
Georgianna Stout is a founding partner and creative director of 2x4 where she leads a wide range of projects from extensive retail and packaging design initiatives to large-scale identity, exhibition and environmental graphics/wayfinding programs. Past and present clients include Target, Nike, Barneys New York, Tiffany & Co., and Malin + Goetz. Her work in the cultural sector includes a series of exhibition designs for the Cooper-Hewitt, National Design Museum and branding projects for the Brooklyn Museum, Dia Art Foundation and the Studio Museum in Harlem. She has led product development for textiles and wall coverings with Knoll, Maharam, Blick and Flavor Paper. She also collaborates with husband and designer David Weeks in his furniture design studio, David Weeks Studio. Prior to founding 2x4, she worked at Bethany Johns Design producing publications and identity programs for arts organizations and various cultural institutions. She has been a visiting design critic at Rhode Island School of Design and Yale University School of Art, and holds a B.F.A from the Rhode Island School of Design.


Sung Joong Kim, Creative Director
Ian Beckman Reagan, Assistant Strategist
Rona Binay, Designer
Dominic Borgia, Technical Director
Min Choi, Designer
Gala Delmont-Benatar, Senior Project Manager
Leigha Dennis, Associate Design Director
Jessica Dobkin, Associate Design Director
Jaejin Ee, Designer
Amber Foo, Associate Design Director, Architecture
Ben Ganz, Designer
Timothy Gambell, Design Director, Interactive
Emily Green, Project Coordinator
Paul Hoppe, Associate Design Director, Interactive
Nancy Hong, Senior Project Manager
Jacob Hoving, Designer
Kyong Eun Kim, Designer
Brynn Komro, Associate Director
Christopher Kupski, Design Director, Architecture
Grant Lacy, Project Coordinator
Beverly Liang, Strategy Director
Yenwei Liu, Senior Designer
Donnie Luu, Associate Design Director, Branding
Florian Mewes, Design Director, Environments
Philippe Ostiguy, Strategist
Liliana Palau Balada, Associate Design Director, Branding
Elsa Ponce, Associate Design Director, Architecture
Scott Reinhard, Senior Designer
JiEun Rim, Senior Designer
Minryung Son, Designer
Natasha Stagg, Writer
Barney Stepney, Designer
Ebbe Strathairn, Designer
Margot Weller, Senior Strategist
Jie Yu, Production Designer

Administrative Staff

Douglas Freedman, Chief Financial Officer
Jane Friesen, Managing Director
Eileen Costello, Director of Administration
Shama Chowdhury, Accounting Associate
Lucy Marvin, Executive Assistant