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Pradasphere unveiled in Hong Kong (article)
Posted by 2x4
November 19, 2014
via Prada

Pradasphere Hong Kong
Exterior Facade

Previously on view at the Harrods Knightsbridge Department Store in London, Pradasphere unveiled again in Hong Kong on November 18th. Located on top of Central Ferry Pier 4, the exhibition not only boasts dramatic views of Kowloon, which lies right across the harbour, but also creates a portrait of one of the most creative minds in Fashion, Miuccia Prada.

Pradasphere Hong Kong
Prada Typologies, six freestanding dioramas each dedicated to a specific obsessions of Muiccia Prada.

Curated by 2x4 co-founder Michael Rock in collaboration with Prada creative director, Fabio Zambernardi, the Pradasphere exhibition follows the natural history of one of Italy's most influential fashion houses. Presenting archival objects, arranged to reveal the complex, recurring themes behind the brand as envisioned by Mrs. Prada, her atelier, and a tight-knit circle of collaborators, the singular Prada vision has been manifested in a free-standing structure, constructed as a temporary museum of sorts.

Pradasphere Hong Kong

To create the Hong Kong exhibition as its own entity, separate from a retail environment, 2x4 pursued a wildly creative design process in which the end result would be a unique approach to design, style, art, and culture in the world of fashion today.

Pradasphere Hong Kong

The aesthetic journey came to be further materialized by way of designing an elaborate ceiling and foyer wall paper in which the sculptural and sensual concepts behind Prada's obsession would come into play. The exterior hoarding, an official brand collage designed for the exhibition, wraps the building and sets a powerful tone for the complex beauty that lies inside.

Pradasphere Hong Kong
Evolution Wall, a detailed timeline presented on digital screens with videos of Prada's collections, campaigns, fashion shows and special projects.

Pradasphere Hong Kong 4
Specimens, brings together shoes and bags from diverse seasons and recombines them to illustrate essential qualities that run through all collections.

Pradasphere Hong Kong
Lorde performing at the Pradasphere VIP Opening

Pradasphere is free and open to the public from November 19th, 2014 until December 5th, 2014.

To find out more about the exhibition, go to www.prada.com or connect with Pradasphere on social media by following Prada and 2x4inc on Instagram #Pradasphere.