Designed for inclusion in our Galaxy Showcase Pavilion at the 2018 Olympic Winter Games, Unbox Samsung was a multi-part exhibition presenting Samsung’s legacy of technological and design innovation.

An installation dedicated to Samsung's design, one section broke out internal and external parts of the Galaxy S8+ into an elegant spiral, revealing the hidden beauty of its complex componentry; the next presented a torqued grid of devices past and present to reveal silhouettes like sculpture; and the last limned material finishes and design inspirations across a color spectrum. Integrated drawers beneath held raw materials, sketches, blueprints, interviews and other contextual information to round out the viewing experience.

Our craftsmanship display illustrated Samsung’s meticulous manufacturing processes in a dynamic installation linking human craft and technological innovation. Combining performative kinetic elements with real factory footage, Craftsmanship guided viewers through the milling, anodizing, glass forming, and finishing processes that form each Samsung mobile phone.

Execution