Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 is headquartered in New York City. The focus of our work is brand strategy: we articulate core values and develop the creative ideas that express them. Both highly rational and wildly visual, our work spans strategy and design from culture to commerce. For more than 15 years we have been working to redefine the role of the designer in translating business strategy into tangible and designed experiences. We work with some of the most design-savvy clients worldwide to develop strategy, design systems, content and projects that draw on both modernist traditions and the exuberance of contemporary life.

2x4 has been widely recognized by many professional organizations and publications, including the American Institute of Graphic Artists (AIGA), Graphis, Print, Communication Arts, and the American Center for Design.