About the Studio

Founded in 1994 by Michael Rock, Susan Sellers and Georgianna Stout, 2x4 is a global design consultancy headquartered in New York City with satellite studios in Beijing and Madrid. The focus of our work is brand strategy for cultural and commercial clients who value the power of design. We identify and clarify core institutional values and create innovative, experiential, participatory and visually-dynamic ways to engage key audiences worldwide. Our intellectual and creative conviction is that thoughtful design can make an essential contribution to every level of cultural discourse.
 

Services

Brand Strategy
Concept Development
Naming
Identity
Design System
Print
Advertising
Packaging
Environmental Design
Exhibition Design
Signage
Event Design
Interactive
Content Development
Writing
Curation
Art Direction
Film/Video
 

Selected Clients

American Academy in Rome
Arper
Barneys New York
The Broad Foundations
Brooklyn Museum
Chanel
Chinese Central Television
The Clark Art Institute
Columbia University
Cooper-Hewitt National Design Museum
AT&T Performing Arts Center
Design Within Reach
Dia Art Foundation
Diller Scofidio + Renfro
Doha Film Institute
Harvard University
ICFF
Isabella Stewart Gardner Museum
Kate Spade
Kanye West
Knoll
Lincoln Center
Longwood Gardens
LACMA
Maharam
Malin + Goetz
Miami Art Museum
MTV Networks
Museum of Modern Art
Museum of the Moving Image
New York City Opera
New York University
Nike
Novartis
OMA
Prada
Procter & Gamble
Qatari Museum Authority
Guggenheim Museum
SongEun Art Space
Sony
Storm King Art Center
Studio Museum in Harlem
The New York Times
Target
Tiffany & Company
Vitra
USC School of Architecture
Whitney Museum
Yale University
 

Exhibitions

Futures Project at Centre for Living Arts
2x4 is part of the "Futures Project" exhibition at the Centre for the Living Arts in Mobile, Alabama. The exhibition features projects by visual a ...
Mobile, Alabama
January 31, 2014
MoMa: 9 + 1 Ways of Being Political: 50 Years of Political Stances in Architecture and Urban Design
2x4's Mies Wallpaper is currently on view in the exhibition,"9 + 1 Ways of Being Political: 50 Years of Political Stances in Architecture and Urba ...
New York, New York
June 9, 2013
Deep Surface: Contemporary Ornament and Pattern
2x4's Design Machine, an interactive installation that generates constantly changing faceted pattern from existing imagery was on view from Septem ...
Raleigh, NC
January 2, 2012
Design USA: Contemporary Innovation
2x4's environmental graphics for the IIT McCormick Tribune Building are included in the Smithsonian Cooper-Hewitt National Design Museum's exhibit ...
New York, New York
October 16, 2009
MoMA: Just In: Recent Acquisitions from the Collection
In 2007, the Museum of Modern Art in New York City acquired several early 2x4 projects, including wallpapers for the McCormick Tribune Building at ...
New York, New York
December 21, 2007
Generation Praktikum
At The Design Annual in Frankfurt, Germany, 2x4 produced a pop-up T-shirt shop offering 500 T-shirts, each individually designed, for sale. The co ...
Frankfurt, Germany
June 17, 2007

Awards

2x4 has been widely recognized by many professional organizations and publications, including the American Institute of Graphic Artists (AIGA), Graphis, Print, Communication Arts, and the American Center for Design.
National Design Award, Communications
Cooper-Hewitt National Design Award

2006