Through a series of strategy and design workshops, 2x4 investigated changing perceptions around the idea of freshness to develop a new retail model for Jamba Juice: the Innovation Bar. Located in Pasadena's historic Old Town, the Bar expresses an alternate retail paradigm for Jamba Juice, one based on freshness, connection to the neighborhood, and expanded customer choice.

The concept store features a rotating menu that offers exclusive cold-pressed juices, while flexible interior design — made in collaboration with Bestor Architecture — allows visitors multiple dining and ordering options. Designed to accommodate experimentation, the Innovation Bar gives Jamba Juice a place to test out new products and concepts beyond their existing template.

Execution