Featured in the latest issue of Elle France, the Arper booth at the 2016 Salone del Mobile was designed by 2x4, Madrid. The Salone installation celebrating the Catifa chair featured a dramatic entrance that highlighted the new Catifa collection in a circular vignette. The environment was composed of angular areas that formed individual displays and clear, expressive furniture layouts allowing for direct perspectives and deep focus. The simple narratives and clean styling of the vignettes – the result of a close collaboration between Arper, Lievore Altherr Molina, Studio Baker and 2x4 Madrid – were exceptionally photogenic and generated over 4,000 shared Instagram images.
Via Elle France