Privacy Policy

This privacy policy (“Policy”) covers our website, (the “Website”), and other sites that are owned and operated by 2x4 Inc. 2x4 Inc. is committed to protecting the privacy of its customers and visitors to the Website. By using our Website, you are agreeing with the practices outlined in this Policy. If you do not agree with and accept this Policy, please do not use the Website or provide information to us. Our Policy covers 2x4 Inc.’s collection and use of any personal data that we gather when you are using the Website. This Policy does not cover personal data (if any) that may be collected elsewhere on other sites linked to and from or embedded within the Website (e.g. Vimeo, WordPress, and our various WordPress plugins), as well as the practices of third parties that 2x4 Inc. does not control or own, or individuals that 2x4 Inc. does not employ or manage. This Policy may be modified from time to time and we will post any changes we make on the Website or communicate them to you by email. The Policy currently in place is dated February 5th, 2019.

  1. What Personal Data Do We Collect From You?
    1. Log data; or standard data provided by your web browser. This data is considered “non-identifying information,” as it does not personally identify you on its own.
    2. We may ask for your personal information such as your first name, last name, or email. This data is considered “identifying information”, as it can personally identify you. We only request personal information relevant to providing you with a service, and only use it to help provide or improve this service.
    3. Our servers may also automatically collect automatic and/or aggregate information about your computer or electronic device when you visit our Website, including but without limited to the website that referred you, Internet Protocol (“IP”) address, the type and configuration of the internet browser of your computer or electronic device, session data, browsing preference such as language settings and font size, geo-location information and operating system of the computer or electronic device used for accessing our Website, and other usage and traffic information.
  2. What Is The Legal Basis For Processing Your Personal Data?
    1. We process your personal data for the purposes indicated or obvious at the time of collection and:
      1. to which you have agreed, for example by checking a box; or
      2. for which we are legally required to disclose or provide access to our database in order to cooperate with police investigations or other legal proceedings or otherwise comply with any applicable laws or regulations, court order or lawful requests from any government authority, or to comply with data retention requirements regarding data relevant for financial reporting; or
      3. which is necessary for the performance of a contract, for example if you order items through our Website store; or
      4. for which we rely on for other legitimate interests, which include:
        1. to enhance or improve user experience, the Website and/or our products and/or services, or to facilitate our performance of our services or any services offered on the Website;
        2. to communicate with you about changes/revisions to our Privacy Policy, our Website, or respond to inquiries;
        3. to send e-mails and/or other marketing communications, such as our newsletter, about our Website and/or other news, or updates for our Website, provided that we have obtained your explicit consent to do so;
        4. to detect, investigate, identify and protect against and/or prevent fraudulent transactions and other misuses of our Website and/or other activities on the Website which may violate our Privacy Policy, or that may be illegal;
        5. to enforce our Privacy Policy;
        6. to analyze trends, gather and prepare statistics or demographic information and administer our Website so that we may provide improved web experiences;
        7. monitor, detect and protect 2x4 Inc., its systems, network, infrastructure, computers, information, intellectual property and other rights from unwanted security intrusion, unauthorized access, disclosure and acquisition of information, data and system breaches, hacking, industrial espionage and cyber attacks; or
        8. comply with industry standards, regulators’ requirements and other requirements related to fraud prevention and anti-money laundering.
  3. Will Your Personal Data Be Disclosed To Any Third Parties?
    1. We may share information in connection with a corporate change or dissolution, including for example a merger, acquisition, reorganization, consolidation, bankruptcy, liquidation, transfer or sale of assets or wind down of business.
    2. We may disclose your personal data if we are under a duty to disclose or share your personal data in order to comply with any legal obligation; or to protect the rights, property, or safety of 2x4 Inc.
    3. We may disclose information to third party service provider(s) engaged by us to provide services and maintenance personnel for or in relation to the Website, to process or host data on our behalf, to provide information technology support to us and/or conduct maintenance of our servers, data banks and databases, including but not limited to IT contractor(s), website analytic service provider(s), data processor(s) and service provider(s) for database management systems.
    4. This Website may contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that they may have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
  4. How Will Your Personal Data Be Used?
    1. We process your personal data for the following purposes:
      1. If you subscribe to a service like our newsletter by providing us with your email-address and name, then we use this data for sending you our newsletter
      2. If you order a product on our online store, we process the data required to fulfill your order, such as your name, telephone number, delivery address, credit card information, email-address, etc., for example to confirm your order, process your payment, deliver the ordered items and contact you for delivery purposes.
      3. If you interact with us on third party social networks, then we process your data for such interaction with you on these networks (our interactions with you on a third party social network would be subject to that network’s privacy policies and terms of use).
      4. We process your personal data also to comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies.
      5. We process metadata that we collect from you to improve our Website, analyze traffic pattern and Website usage, for targeted marketing, to develop and analyze statistics and demographics, or optimize our online presence and marketing efforts.
  5. How Long Will Your Personal Data Be Stored?
    1. We process your personal data:
      1. until you withdraw your consent for future processing, for example until you unsubscribe from our newsletter;
      2. until we are sure that you are satisfied after you have approached us, e.g. to ask a question, to request information, etc. but no longer than twelve (12) months after the last contact, unless we can rely on another justification, have informed you otherwise or you have given your consent for a longer retention period;
      3. in connection with a purchase you make for the time until the transaction is completed
      4. for as long as laws require us, e.g. legal retention obligations based on bookkeeping or tax laws and regulations.
  6. What Rights Do You Have?
    1. You have the right:
      1. to request from us access to and rectification or deletion of your personal data;
      2. to request us to restrict the processing of your personal data, in particular to object to the processing of your personal data for direct marketing purposes; and
      3. to request from us to provide you or any person or entity you appointed with a digital file of your personal data (data portability).
    2. You may withdraw your consent that allows us to process your personal data for the indicated purposes at any time.
    3. To exercise the above rights, you may contact us as indicated below.
    4. You also have the right to lodge a complaint with the competent authority.
  7. How Can You Contact Us?
    1. For any questions or to exercise your rights, you may contact us as follows:

      Postal address: 180 Varick Street 1610 New York, New York 10014
      Telephone number: (212) 647 1170
      Email address: