Debuting at the 2008 Beijing Olympics, Nike 100 described the history of the Nike brand through 100 quintessential artifacts that embody the unrelenting pursuit of lightness and speed. We designed the architecture and interiors, oversaw production of the 9,000 square foot exhibition space, and authored and curated all content, including dynamic installations, film, and interactive media. An iPod-based navigation system allowed each user to define their own path through the exhibit and hear the voices of the designers and athletes that made sports history. Located in Beijing's 798 Arts Space, the exhibition doubled as a social gathering spot and a venue for design lectures, talks, and symposia. Finally we organized a national student project that involved design students from the top art academies in China contributing to a special crowd-sourced catalogue. The exhibition traveled to 100% Design in Tokyo.


Exhibition Exterior Changing Facade Using Trimedia Technology
Exhibition Design
Mobile Application
Exhibition Interactive Displays
Exhibition Design
Custom Displays with Overhead Projections
Exhibition Catalog


Artifacts include everything from a pair of Bowerman-modified Tigers, a waffle iron, and a period photograph to a rough prototype, a historic t-shirt, a chunk of raw material, a quote, or a wire-frame animation of Michael Johnson.
Each artifact is a starting point of a story that illuminates something essential about Nike, framing the values of lightness and strength.
The exhibition was navigated by a simple iPod application. The visitor chose the number of the artifact and was able to hear a short narrative.
Exhibition concept and layout