1stDibs is a digital-first luxury retailer offering an exquisite assortment of goods – from antique furniture and jewelry, to art, fashion, lighting, and decor. Working closely with the 1stDibs team 2x4 developed a new iconic visual identity and flexible design system that embodies the brand’s eclectic sophistication. We crafted a custom logotype and monogram and paired them with detailed typography and a clean, modern approach to color that translates across their print and digital platforms. The new system underscores the design stories behind each object and highlights 1stDibs’ superlative curation. To ensure a streamlined customer experience, we implemented the system across 1stDibs’ digital channels, including responsive layouts for its online storefront, editorial platform, and newsletter.