Designed by OMA, Prada Transformer was a temporary cultural pavilion situated on the grounds of Seoul's Gyeonghui Palace, housing a fashion exhibition, movie theatre, art exhibition, and special event space. The tetrahedral structure was flipped between each phase, fundamentally changing the configuration of the space. Our branding featured a transforming identity system, all the printed materials for each event (Fashion, Cinema, Art, Student Take-over), and a highly dynamic website.


Logo Variations
Prada Transformer by Rem Koolhaas/OMA
Print Literature