Around the clock, the kitchen is a centerpiece of creative production. There is no other room in the home where so much is planned, produced, and shared.
For the 2019 Fuorisalone in Milan, 2x4 partnered with Samsung to produce 24hr. Kitchen. The installation celebrated the centrality of the kitchen in everyday life. Comprised of three abstract kitchens, the space was linked by a ribbon-like central counter that wound its way through three distinct environments: morning, day, and evening. Each space suggested the forms of typical kitchens accented with playful bas-relief walls that featured a wild array of the tools and accoutrements essential to creative work in the kitchen, complemented by Samsung’s sophisticated kitchen technology.
Atop the continuous counter, artist Laila Gohar created a linear display of ingredients in transition that highlighted the wild flights of fancy that transform raw material into edible art. In the morning, grains were coaxed into a panoply of baked carbohydrates, afternoon found an avalanche of tomatoes reimagined, and evening was a landscape of sugar, spun and sculpted—all the result of the alchemic, and elemental, processes of cooking.