Since 2011, 751 International Design Festival has been a central element of Beijing Design Week, one of the most popular design festivals in China. Our Beijing studio partnered with the brand for the 2018 751 Design Festival. We worked closely with 751 to develop the festival’s theme, Delicious Design. We then developed the visual identity, design system, and signage, featuring graphic models of buildings in the Design District interspersed with bright colors and bold text.
