Congregation Beit Simchat Torah
Since 1973, CBST has advanced diversity and social justice in Judaism in Greenwich Village. Today, it is the largest LGBTQ congregation in the world. 2x4 partnered with Architectural Research Office to design a signage and wayfinding system for the congregation’s new permanent home in a landmarked Cass Gilbert warehouse located in Manhattan’s Midtown neighborhood. In order to broadcast CBST’s presence and community-minded spirit to the public, we designed welcoming exterior signage featuring large illuminated letters and branding visible through the landmarked glass facade. In the front vestibule, we acknowledged friends of the congregation with a donor recognition wallpaper in silver ink, illuminated daily by the sun. Inside, we developed donor recognition and signage and wayfinding throughout the building, as well as the Sanctuary Memorial Wall.