Design Doha is the landmark biennial celebrating design and creative innovation in the MENA region. 2x4 worked with curator Glenn Adamson and longtime partner Qatar Museums to shape the brand strategy, name, and visual identity for the festival. To accommodate Design Doha as an ongoing platform for design excellence in the region, we designed a distinctive, flexible identity to adapt to the changing expression of subsequent years. Our resulting system features a morphing logo, offering an infinite range of possibilities as the brand evolves into the future.