2x4 worked with Fubon Art Foundation to develop brand strategy, brand narrative, visual identity, signage, and wayfinding for Fubon Art Museum, a new contemporary art museum in the Xinyi District of Taipei City, designed by Renzo Piano Building Workshop with Kris Yao | ARTECH.
Our design reflects the vibrant and welcoming spirit that the museum embodies, encouraging everyone to see their lives in art and see art in their lives. The mark is derived from a grid of circles that playfully converge and expand to form the letter F in the resultant negative space, extending into graphic frames, grid structures, and dynamic patterns.
