Miutine by Miu Miu

Introducing Miutine by Miu Miu. We collaborated with L’Oréal and the inspired Miu Miu team on the launch of the latest scent, a variation on ‘mutine’ – a rebel’s spirit – bottled. The teaser campaign includes wild postings with scented tear-aways borrowing from the classic urban lost-cat flyer trope. Miutine officially debuted in New York City on Friday, September 5 with Miutine Club, an intimate foray into the Miu Miu girl’s inner world.