To celebrate Ramadan 2026, Miu Miu presented Sunset to Sunrise, a multi-day activation at Alserkal Avenue, an arts and culture district of Dubai. The event welcomed guests for film screenings, conversations, performances, workshops, and culinary experiences, partnering with local businesses to create an immersive and meaningful experience. To bring the event to life, 2x4 partnered with Miu Miu to develop naming, visual identity, and key assets. For both naming and design, 2x4 took inspiration from the temporal rhythms and unique relationship to sunlight during the holy month of Ramadan, where daytime fasting leads to gathering and celebration from sunset to sunrise.
