Nike 100

Debuting at the 2008 Beijing Olympics, Nike 100 described the history of the Nike brand through one hundred quintessential artifacts that embody the unrelenting pursuit of lightness and speed. We designed the architecture and interiors, oversaw production of the 9,000-square-foot exhibition space, and authored and curated all content, including dynamic installations, film, and interactive media. An iPod-based navigation system allowed each user to define their own path through the exhibit and hear the voices of the designers and athletes that made sports history. Located in Beijing’s 798 Art Zone, the exhibition doubled as a social gathering spot and a venue for design lectures, talks, and symposia. Finally, we organized a national student project that involved design students from the top art academies in China contributing to a special crowd-sourced catalogue. The exhibition traveled to 100% Design in Tokyo.

Dynamic trivision façade
Nike's history told through one hundred iconic objects.
Interactive audio guides revealed objects' backstories.
Projection installation calculated the weight of visitors' shoes lifted over a lifetime.
Interactive motion capture installation invited visitor participation.
Lightness and speed were central exhibition themes.
Visitors were invited to contribute illustrations.
Local students submitted ideas — sketches, collages, poems — on lightness.
Limited-edition exhibition catalogue