Prada Mode is a site-specific event platform imagined as a traveling social club that features art, fashion, music, conversation, and food. Each Prada Mode event is timed to overlap with a range of cultural events around the globe, from Art Basel to the Frieze Art Fair. Past Prada Mode locales have included Seoul, Tokyo, and Dubai. Each Prada Mode provides guests with unlimited access to an array of artistic and cultural programming. Collaborators have included Theaster Gates, Jamie Diamond, Ava Duvernay, Kate Crawford and Trevor Paglen, Jia Zhang-Ke, Damien Hirst, Martine Syms, Kazuyo Sejima, Jeong Dahee, Kim Jee-woon, and Yeon Sang-ho, as well as curators Germano Celant, Melissa Harris, and Lee Sook-Kyung.
2x4 developed a dynamic visual identity and design system that adapts to each iteration of Prada Mode. As part of this effort, we designed and oversaw production of a customized digital registration experience working in collaboration with Prada and digital partners.