Paris Animations 2013 – 2015
Our seasonal video content development for Prada Faubourg St. Honoré in Paris expands and interprets the atmosphere of the collection and the fashion show for in-store environment. These animations include manipulations of the fashion show footage, brand animations and interventions into campaign videos and imagery. Our recurring “March” video collage concept features cut-out models from the fashion show recomposed into patterns and endless parades. Each season we develop new brand animations playing with the visual identity of Prada — warping it, recontextualizing it, or rendering it anew. This selection of videos spans Fall/Winter 2013 through Spring/Summer 2015.