Sies Marjan

2x4 collaborated with designer Sander Lak (formerly of Dries Van Noten) to develop the naming, strategy, and identity for Sies Marjan, a new American luxury fashion house. Its name, a combination of his parents’ surnames, layers the opaque with the personal; our logo design similarly pairs a refined serif typeface with custom flourishes and a deep, warm maroon.

Along with the brand identity, 2x4 art-directed a teaser video (lensed by Kacper Kacprzyk and featuring Guinevere van Seenus) and designed print materials for Sies Marjan’s inaugural show.

Inaugural show invitation.
Debut collection teaser. Shot by Kacper Kacprzyk featuring Guinevere van Seenus.
Stationary and tag system.