2x4 Beijing designed the key visuals and related collateral for Songmont’s brand exhibition, Windborne • Becoming, held at Shanghai ROCKBUND, Zhong’an Meifeng Building from May 24 to June 15, 2025.
Inspired by wind and seeds, the exhibition followed the rhythm of nature to tell the story of the brand’s growth since its inception in 2013. The spatial narrative unfolds in sequence — from the prologue hall where the wind first arrives, to the dynamic field where ideas take flight, then to the archive room reflecting on the brand’s journey, and finally to the atelier where inspiration continues to flow — together forming a resonant journey about original intent and creation.
