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Printemps 150 year Campaign (image)
Posted by 2x4
March 20, 2015
via Printemps

Founded in 1865, The Printemps department store in Paris celebrated its 150th anniversary by paying homage to its name—French for "Spring"— to transform the store into a garden celebration of rebirth and renewal.

Printemps commissioned eleven artists to design each of the store's windows. Tasked with designing a visual for the anniversary celebration, we drew on the garden theme to create a collage that nearly blossoms off the page. The collage was displayed around the exterior of the building on large billboards, made visible both day and night by the bright pink lights of the window displays.

Printemps 150 campaign

Printemps 150 campaign

Printemps 150 campaign