As part of our longstanding relationship with David Weeks Studio we designed their first storefront in NYC's Tribeca design district. The storefront on Walker Street is a new way of showcasing their product, prototypes and collaborations in a dynamic, constantly changing presentation of new work.

As part of the new store launch, we updated their brand identity for all print and digital applications including the Walker Street store collateral. In store, we created a system of modular display fixtures to showcase the Studio's wide range of products. Lighting, toys, and tableware are arranged on reconfigurable solid and frame components that can be customized. Large-scale wall graphics amidst larger pieces and custom vignettes create a unique store environment.

Execution

Process

Floor Plan
Display Configuration A
Display Configuration B