About

Offices

• New York
  180 Varick Street, 16th Floor
  New York City, NY 10014

  General Inquiries
  Douglas Freedman
  Chief Financial Officer
  (212) 647-1170
  info@2x4.org

  New Business
  Jane Friesen
  Managing Director
  (212) 647-1170
  newbusiness@2x4.org

  Press Inquiries
  press@2x4.org

• Beijing
  A1-14 Langyuan Station
  Banjieta Road 53, Dongba, Chaoyang District
  Beijing 100018

  北京朝阳区东坝半截塔路53号
  首创郎园Station A1-14

  General, New Business, Press Inquiries
  Celine Fu, Principal
  Jing Xin, Principal
  +86 10 5332 2071
  beijinginfo@2x4.org

Partners

• Michael Rock
  Partner, Executive Creative Director

  Michael Rock is a founding partner and executive creative director of 2x4, Senior Critic at the Yale School of Art and Professor at the Columbia University Graduate School of Architecture. At 2x4, he leads a wide range of projects, both cultural and commercial, for Prada, Miu Miu, Nike, Target, Hyundai and many others. Rock’s writing on design has appeared in publications worldwide. His critically acclaimed collection of essays and projects, "Multiple Signatures," was published by Rizzoli International in Spring of 2013. He holds an A.B. in Humanities from Union College and an M.F.A from the Rhode Island School of Design. He is a recipient of the Rome Prize in Design from the American Academy in Rome.

• Georgianna Stout
  Partner, Executive Creative Director

  Georgianna Stout is a founding partner and executive creative director at 2x4 where she leads a wide range of projects across cultural and commercial sectors, from large-scale brand identity and packaging programs, to retail brand and digital experience programs. Her clients include Target, Starbucks, Instagram, Nike, Tiffany & Co., Tom Ford and Malin + Goetz. In the cultural sector, she has led brand identity and exhibition design for institutions such as the Cooper-Hewitt, Brooklyn Museum, Dia Art Foundation and the Studio Museum in Harlem. Stout has directed product development at 2x4 for Knoll, Maharam and Tarkett. She has been a visiting teacher and critic at Rhode Island School of Design, Parsons School of Design, MICA, The Cooper Hewitt and Yale School of Art, and holds a B.F.A from the Rhode Island School of Design.

• Susan Sellers
  Partner, Executive Creative Director

  Susan Sellers is a founding partner and executive creative director of 2x4 and Senior Design Critic at Yale School of Art. At 2x4, she leads projects across cultural and commercial sectors, from brand strategy and identity to brand experience programs and exhibitions. Her clients include Samsung, Hyundai, Google, Lincoln Center, the Guggenheim, Isabella Stewart Gardner Museum, and many others. From 2013 to 2016, Sellers was Head of Design at The Metropolitan Museum of Art where she led design initiatives from brand identity and visitor experience to exhibition and permanent gallery installation. Sellers is on the board of Triple Canopy. She has taught and lectured widely and has been a visiting critic at the Rhode Island School of Design, Columbia Graduate School of Architecture, Planning and Preservation, SCI-ARC, Harvard Graduate School of Design, and the Scuola Politecnica di Design in Milan. Sellers holds a B.F.A. from the Rhode Island School of Design and an M.A. in American Studies from Yale University.