AIGA/NY Midnight Moment

We were selected by the AIGA/NY to submit a video for October’s Midnight Moment, the largest coordinated effort in the history of Time Square to display synchronized content on billboards and newspaper kiosks every night. Our submission, Eye Test, presents a visionary workout tape: An animation inspired by the abstract patterns and optical illusions utilized in eye exams, broadcast test patterns, color blindness tests and other objective measures of visual metrics.

The winning video premiered October 1st just before midnight and will continue to play throughout October from 11:57pm-midnight.

You can view all the video submissions here.