FOR IMMEDIATE RELEASE
Susan Sellers, one of the founding partners at 2x4, to assume new role as Head of Design at the Metropolitan Museum of Art.
Today, Thursday June 6th, Thomas Campbell, Director of the Metropolitan Museum of Art announced that 2x4 founding partner will join the museum staff as Head of Design. In that role Ms. Sellers will spearhead all design related activities related to both the internal and external functions of the Museum.
Susan Sellers started 2x4 with partners Michael Rock and Georgianna Stout in New York in 1994. What began as a loose confederation between friends has grown into an influential multidisciplinary design studio with a staff of 30 in New York and satellites in Beijing, Madrid and San Francisco. 2x4 works with some of the most brand-savvy individuals and companies in the world including Prada, MTV, Google, Tiffany, Rem Koolhaas/OMA, Kanye West, Diller Scofido Renfro, Herzog & de Meuron, and many others. Of special note is the long relationship between the studio and art museums including the Guggenheim, MoMA, LACMA, Whitney Museum of American Art, the Isabella Stewart Gardner Museum, Miami Art Museum, Mori Art Museum Tokyo, PS1, and many others. The studio was recognized with the National Design Award in Communications Design in 2006 and many exhibitions and publications. The studio’s work is held in museum collections around the world including Moma and SFMoma.
Remarking on her new role at the Museum, Ms. Sellers acknowledged she feels it is an honor and privilege to be chosen for the role. “The Met is one of the great cultural organizations in the world and I am very excited to become part of the team there. Of course, taking a leave from the studio we built, and from partners with whom I have shared our work for almost 20 years, was not an easy decision but we remain committed to future collaborations.”
“At 2x4, we have spent the last twenty years redefining the central role of the designer in the branding of both commercial and cultural institutions,” notes partner Georgie Stout. “Susan’s new position at the Met will allow her to apply this thinking to one of the most important and respected brands in the world which is a great opportunity.”
“I can’t think of anyone more suited to this role,” remarks partner Michael Rock, “I’m convinced her unique combination of aesthetic vision and political acumen will be invaluable at the Met.”
In regards to the future of the studio he remarks: “The three of us built this studio from the ground up. Of all our projects, the project of creating a culture of creativity at 2x4 is the one of which we are most proud. 2x4 is in a moment of great vibrancy, expansion and optimism, and we plan to continue to push it forward into new territories.”